This project was made for a brief set by Catch 22, in collaboration with Tiktok and Stonewall. I worked in a team of creatives to deliver a rebrand for their Creative Academy scheme.
For this project, I had sole responsibility for the design and development of the website, integrating the illustrations from the team's graphic designer. I also worked closely with the branding team member to ensure that the fonts were cohesive across materials and easily readable.
Link to live site: https://kaiwright.github.io/CA/
The layout is designed to be reminiscent of the endless scroll of Tiktok, appealing to our target audience and giving all necessary information in one place. The navigation bar allows the user to visit sections quickly if needed. Calls to action and interactive elements are placed throughout the page to keep the user engaged.
Accessibility is an important aspect of web design. The first part of this that I considered was colour. I chose a dark grey for the background over black to decrease eye strain and the effects of halation. Secondly, I ensured that all images have alt text and elements have ARIA roles for people who use screen readers. Lastly, the font used is sans serif, which is easier to read for web content.
Credits:
- Motion Graphic Banner: Yukai Du https://www.behance.net/gallery/56664441/GIF-Collection-2
- Logo design: Lee Robinson
- Illustrations: Theo Hudson
